- good morning, thrilled to be here. sorry i'm a little delayed,mother nature never loses. what i really want todo is actually pontificate a little bit,they've given me a time slot and i decided as i waslooking at the social mentions
dance clubs in chicago for over 40, and just kind of thecontext of this event, that a lot of peopleactually did have context for my spiel, some haveshared the stage with me, others have been engaging andso i decided to actually cut
my chatting down a little bit because the truth isas a lot of you know, i'll put out my generalthoughts on entrepreneurship and business onpretty much a daily basis, i thought what wouldbe much more interesting is actually try to doas much q&a as possible. so, because what i thinkis then i can answer your questions andi find that even when i answer them very specifically thattakes care of 20 or 30 percent
of the audience'squestions, so i'll get into that in a little bit,but first i'll give you a little bit of the chat. you know, i've beenthinking a lot lately about this whole journeyabout how entrepreneurship has become something of a status and has been put on a pedestal. i've also beenthinking about how scary it is when somethingbecomes cool or interesting
and what that createsand i've been pondering that quite a bitwhich is the differences between being an entrepreneur and being asuccessful entrepreneur. you know, putting thefact that you're a ceo in your instagramprofile doesn't mean that it's what you'regonna be able to do for the rest of your lifeand what i'm really concerned about is that we have livedboth in canada and the us,
with basically aeight to nine year macro, almost a decade ofgood economic growth. we just have. you know obviously there was acrash in the us in 2008, '09. but if you look at the data,we're probably on the tail end of economic growth,obviously nobody knows, otherwise they wouldmake trillions of dollars but one of the thingsthat i did want to talk to guys abouttoday is practicality.
i think practicality stunninglynot talked about enough so for example, if you'rerunning a business right now and it's predicatedon raising money or you've raised moneyand you lose money each month, it's probably a reallygood idea to change course pretty quickly. because the biggestissue for me right now, is that we have a lot of peoplewho want to build brands, who want to become influencers,
who want to start companiesbut they're not putting in the pieces thatactually allow them to weather the storm. you know the thingthat i'm most proud of is the two biggestbusinesses i've ever built, i basically started themduring very difficult times. when i first got involved inmy dad's liquor store business, it was the late '90s andjust about a year and a half into my journey, i guesstwo years into my journey,
the stock market crashed andall the internet companies folded and all thepeople that were making money that i wastargeting to sell wine, stopped havingmoney to buy wine. and then right behind that,because most of my business was new york and newjersey based, even though we were buildingan internet company, it was only about ayear later that 9/11 happened and not only,changed, i mean for anybody
that lived in new york,new jersey area, it was much morecompounded for us because we lostloved ones and i remember i lost 100 employees fromone organization in one day. i had to go in hand byhand and take their emails out because everybody passedaway from canter fitzgerald that worked in that office. so i persevered throughthat because i was practical. because i didn'thave a lot of overhead
and because i wasn'tromantic, i wasn't dreaming, i knew that i hadto buy and sell wine and liquor and beerand i had to make sure that my expensesweren't greater than the money i was bringing in. vaynermedia started in theashes of the economic meltdown of the u.s., when i startedvaynermedia, people didn't want to pay $5,000,let alone the $50 or $100,000 they pay us a monthnow for our services.
and when i started vaynermedia,you know it's funny, i watch everybodywatch my journey now and there's that clichã© thingof overnight success, right? i'm going to have thistv show come out this june. and it's going tochange my profile right? i'm going to sit ona stage with will.i.am and gwyneth paltrowand jessica alba for this apple showthat i'm about to do and everybody's going tosay where'd he come from,
that happenedovernight, you know. and it's evenreally happened in social, i'm sure for a lot of you,you've only really even have known about me forthe last six months or so, even though i've beenputting out content online for 10 years every single day. and so the thingthat i've been really thinking about is practicality. like vaynermedia eventhough i had already built
a nice size business,it wasn't like i was extracting a lot of moneyout of wine library and so when aj and i startedvaynermedia, seven years ago, we started it outof a company called buddymedia's conference room. for the first two yearsthat i ran vaynermedia, we had no rent. we first workedout of a conference room, a conference room.
we then worked out of aco-working space before the whole wework andco-working space revolution, and i bartered mytime to help that company in exchange fora very small space. we didn't buy furniture. we scrapped. and i'd already made it. i was already rich. and we scrapped.
and so the biggest thing thati wanna implore everybody here today to dois to take a step back and think abouthow fancy are they? are you willing to bereally, really, really ghetto? do you really need that chair? do you really needthat piece of technology? do you reallyneed to fly that class? like, i just thinkthat we're living through an incredibly fancyculture of entrepreneurship.
entrepreneurship andceo status is quite sexy. people are selling alifestyle that is filled with lots of fun and tripsand champagne and bikinis and bling-bling and allsorts of horse shit, right? (audience laughter) and i just think thatthat era of this era is gonna come to an end somewherewithin the next five years, and very honestly, i justdon't want a lot of people in this room that dreamto build their own businesses
to have to go work at a bank,or go work at a retail store, and so i would highly recommendsomething that i think is stunningly nottalked about enough, which is, if you're building a business,you have to be making money. (audience applause) and so, i know that'slike a funny thing to say, but i think it's important. i think the otherthing that's important is to shift the contextcompletely the other way,
which is what isreally winning, right? like, what is thedefinition of winning, and i think we all havedifferent definitions, right? and i think that oneof the things that i also wanna say is that i'm gettingscared that a lot of people that are following myjourney hear me talking about buying the new york jets,and i do aspire to buy a three-billion dollarsports franchise, i do, it is what i want, you canlook at my fifth grade yearbook
long before business wascool, it's what i wanna do. but i'm awfullyscared that it's pressuring the people that follow meinto trying to achieve things that they don't necessarilywant, they just think it's the thing you doif you're trying to be a successful businessperson. let me promise you something. i know tens ofthousands of people, and i know thousandsof people extremely well,
and i know hundredsof people deeply well. there is no correlationbetween how much money someone makes andtheir level of happiness. i have friends whomake $47,000 a year, and they're thehappiest people i know. their work/lifebalance is on point, they're part oftwo soccer teams, they play video games, they watch every show they want,
they take two vacationsthat they scrap together, and they'refreaking happy as well. and i know tons ofpeople who i grew up with in the silicon valleyboom who have hundreds of millions ofdollars in their bank account and are asmiserable and as lonely and as brokenas you'll ever see, so i implore all of youto please reverse engineer and figure out who you are,
and figure out what level ofmonetizing and stuff you need, and what level ofcreativity you need. i promise you one thing, one thing that willcatch you very off-guard. i should be way more rich. i leave money onthe table every day. i've left ungodly amountsof money on the table. i spend tons of time sending dms and engaging with peopleand meeting people randomly
and not cashing in. i actually believe thestatement i'm about to make. i think that i lovethe journey and the game of entrepreneurship so much that i have subconsciouslysabotaged my financial upside to make sure i canplay this a little longer, 'cause i fear if thenumbers keep getting too big, eventually, it willtake the fun out of it. when you arelucky enough like i am
to actually do somethingthat you love so much, do something that putspressure against the one thing you care about besides it, which is the timei spend with my family. my family's my whole life, and being this and doing this is the only thingthat cuts into that. i couldn't breathe ifi wasn't an entrepreneur. i didn't breathe wheni wasn't an entrepreneur.
that's the reason i gotd's and f's in school. 'cause i just couldn't be me, and i'm not capable of that. and so, i thinkbeing here excites me because i think comingto not l.a., san francisco, new york, london, isalways more fun for me. it always feels alittle more practical. it always feels likethere's a little bit more chips on the shoulder,which is what i have.
but i wanna remind everybody, just 'cause you didn'tgrow up with a trust fund, just 'cause you don'tlive in silicon valley, the market doesn't care. if you're goodenough, you will win, and i hope that you don't ... (audience applause)it's true. and if you sitaround and ponder, well, if i didn't live here,
or if my momwasn't an alcoholic, or if i justlearned about this earlier, or if i'd beenfollowing this person earlier, or if i wasn't born a woman, or if i wasn't born a minority, if you sit and do that,you are losing. you're not wrong,it's just that business and marketing andall this doesn't care. there's just noemotion in the market.
like that's it. and so i think we needto start having much deeper, much more serious conversationsof practicality, you know? it's fun and i lovethis space the most but i loved itlong before it was sexy. i loved it longbefore people wanted to take selfies with me. i loved it long beforeathletes and celebrities and rappers wantedto be entrepreneurs.
i loved it long before that.it was my destiny. it was who i was,it was how i was wired, it was the onlything i knew, that's why the four-year-old meripped flowers out of yards and sold it. you don't read aboutbeing entrepreneur at five, six,seven, eight and nine. i didn't jump onthis because it's cool now and it makes me money and girls.
i did it 'causeit's all i ever was. and i implore you, if you camehere to be an entrepreneur but this talkallows you to realize you're really an artist oryou're really a number three in a company because youbring this level of energy and don't wantto be a number one because let me promiseyou something about being a number one, i'mnot an entrepreneur, i'm a fire fighter.
my entire life istaking care of crap. putting out fires,24/7/365, my whole life is this is a problem. fix this and guess what? when you're thelast line of defense, there's no blaming your boss. there's no blaming the logo. there's noblaming the government. it's all my fault.
all of it. and so, it's super sexy butwhat's not being talked about is the friends andacquaintances i have who've committedsuicide in the entrepreneur land in the last four years. because nobodytalks about the downside. everybody thinksthey're going to be zucks. everybody thinksthey're going to build snapchat. go look at the data.
the data shows that thefar majority of this room will not succeed,not even close, to building an actual business. and i don't comehere to be somber. i come here toremind you that there's only one thing you can do. the only thing youcan do that can trump the moment mommy anddaddy had sex to make you, the only thingthat can trump that,
the only thingthat can trump your dna, the only thingthat is controllable, if you want it,if you want this, is work. it is. it's the only tangible,and by the way, i don't know ifyou've guys noticed, i've stopped even,and it's funny given the name of the conference,i've started using
the word work morethan the word hustle just because i wanteverybody to understand what we're reallytalking about here. if you've got a big mouthand a lot of you do here, searched the hashtag and a lotof you say ceo/founder/owner. i call that big mouth. if you've gotthe audacity to do it and so many of youhave heard this from me, when i audit you and i do,because i'm curious,
it's how i learn,people talk a big game. i especially love whensomebody hits me up on social, like gary vee,you're gonna buy the jets, i'm gonna buythe rams, you know? everybody'sbuying a sports team. and i love to lookat what that person does and then i'll dmthat person and be like, "yo bro, nobody, nobody, unlessthey were a trust fund baby, "ever bought therams when they go skiing
"for a week when they're 24." nobody you know, nobody youknow, nobody you know, has become successful, outsideof it being given to them from their family, nobodyyou know has actually created success withoutworking their face off. it doesn't exist. so you can sitand talk about luck and you can sit and talk aboutthis that or the other thing
but i promise you, the onlycontrollable thing you have is your work ethic. so going back to thebeginning of my talk, you need to ploy serious,serious self-awareness and figure out who you are. i implore you to startmatching your work ethic and your actions to your mouth. if you're gonnabe a billionaire, you need torealize that most people
that create billiondollars worth of wealth, don't do anythingbesides work, every single day of their 20's and 30's. all of them. every person thatworks at vaynermedia has taken morevacations in the last 13 months than i did in myentire 20's and early 30's. my family went on two familyvacations my entire childhood. i was married tomy wife for five years
before we had a family,we took two vacations. it's the price youhave to pay if you want it at the level that i want it at. and by the way, i advise nobodyto want it at that level. i'm being dead serious,this is a very true statement that i think most ofyou will not believe, but i'm telling youit's the goddamn truth. if there was a drug thatcould take some ambition out, i would take it.
it is so extreme, it is all in. the reason i starteddailyvee was to remind you that i'm outworking you, that when you talk andyou're trying to figure it out, when you're trying tosay you're gonna be like me, i want you to see it, i want you to see every other day, 5 a.m., i want you to seeevery day midnight, all of them, every day,always, forever.
that's what ittakes for what i want. good news is, between whati want and what is achievable and is consideredunbelievably all-time happy is a big gap. so there'splenty of vacation time. i know tons ofpeople with vacation time, i know tons of peoplewith work-life balance, i know tons of peoplethat do tons of fun activities and make seven figure,millions of dollars a year
and love it. i'm playing for legacy,i'm playing for all-time, i'm looking toimpact every generation that comes behind mebecause i wanna show that you canbuild all-time wealth, all-time greatness doing itthe right way and the old way. that's what i'm up to. so please make sureyou understand that, and, more importantly, makesure you understand yourself
so that you canreverse engineer that blueprint and figure outwhere you fit within that and then deploy it,but i promise you, but i promise you,you will not get there with your big idea.i promise you, sitting around and saying, "oh, (snaps fingers)i had that idea for uber "before uber did."(audience laughter) nobody gives a shit. i've got every ideathat's gonna be successful
over the next hundredyears, it's all about ai and vr and ar andaugmented and all this, i'll give 'em to you all. itdoesn't matter, 'cause most of youwon't execute against it. the reason i putout all my best stuff and i'm liked andi don't charge for it is somewhere along the linei realized that 99.9% of you aren't gonna doanything about it. you're gonna ponder it, you'regonna get super pumped up
when you watch me say it and then three weekslater you're gonna give up, 'cause you're notwilling to pay the price. and that's cool,everybody's different. but you need tofigure out what price you are willing topay for what you want. it has been insaneto me how many people have emailed mein the last month about the 2017 flip challenge,
which for you that don't know, was a video i made in december, which is, so many of youemail me asking me for $5,000 and meanwhilethere's $5,000 worth of crap sitting in your house right now, go grab it,post it on ebay, flip it, and make your money. how many peoplehave flipped something since they saw that video?
raise your hands,just wanna see. higher, higher, don't be shy! that's it, you know, like,it's insane people emailing me like, "hey this,like, i just made $8,000 "'cause i sold $100 ofthis, then this happened, "and this happened,and this happened." funny thing happenswhen you actually work. go figure. funny thing happens when youactually realize it's money
that gives you the opportunity. everybody's got a big idea, everybody's gotthe uber of lawnmowers, everybody's got the airbnb ofice cream. (audience laughter) it's not gonna happen. and if it does, please,take the clip of this talk, email me and say in the title,"garyvee, you were wrong." and i will bethe first to call you and say, "mazel tov, i am so pumped."
but i just wanna remind every, especially 20 and30-year-old in this room, i came out the gateand i worked every day for 13 years before i saida goddamn word to anybody. i talk a whole lotnow, and i've made up for those 13 yearsof silence (chuckles). (audience laughtr) but i justwanna remind everybody that i didn't makea video to the world
about anything about business until i was 35 years old, after i worked every single day from the time i was22 and, in reality, 14, and then i started talking. there's a whole lotof talking going on, how about more action? how about more execution? how about more paying pricesfor what your mouth is saying?
that is what i hope you do. thank you. - that felt good.- [woman] hello, hello! gary thank you so much forcoming here, we know it was a very tough road foryou to get here today. this guy's a trooper. if you guys only knew. could we get another round ofapplause over here for gary? (audience applause)for making this a priority!
this guy went through helland high water to get here, and we are so thankful. so we're gonna do a coupleof questions, as we told you. we have a bunch ofquestions from twitter, so we'll start there, andthen we're definitely gonna come around tosome audience questions. okay gary. - yes. - first question via twitter. - yes.
- how importantis it to take risks when you're starting a business? - i mean, i think itcomes down to your talent. so one of the thingsthat i'm fascinated by is how many peopleare scared to take risks, and then take credit for things. for example, let me explain. the amount ofbusinesses that i've looked at over the last decade, thatare doing $1 million,
$2 million,$4 million, $8 million in salesand are successful, and the founder is kindof making fun of other people for different things,and then i remind them, that if i had run theirbusiness, instead of doing two million, itwould be doing 19. they take a step back, andthen i try to explain to them in detail, andhere's where i'm getting at. everybody's got their owncadence and their own talent.
but taking risks is howyou make real things happen. it's how you take quantum leaps. the amount of thingsi failed at, at vaynermedia, from an agenda standpoint,over the last seven years, is enormous, because i takemicro-risks all the time. risks that, if theygo to zero, which is how i think about them, willnot put me out of business. but risk, for example,took a lot of risks last year. last year we did$100 million in revenue.
the year before, we did 67. we mad the same amountof money in both years. risks. lost 33 million dollarsof profit against that gross, you know, probably leftsix, seven million dollars in profit on the table,because i took risks. the good news is, oneof those risks is probably gonna make me 50 morein revenue in three years. so i think risks areimperative, and i want to remind
the people here, whoare conservative, you know, that's great, andif you're at the number that you want to be at, great. the one thing i would say is,the biggest fear i have for people that don't takerisks, is that your competitors might, and thenyou're in trouble. so a lot of people thinkit's insular, but it's not. maybe the person thatowned the most cab medallions in new york should have takena risk and built a cab app.
- true, very true. - maybe, maybethe hilton, right. maybe the westin, maybefour seasons should have taken a risk andcreated a platform where we rent each other ourown rooms, you know? so risks are important. - on that note though,just to follow-up. do you thinkthat larger companies are more adverse to risk?
- a hundred percent. and i think smallcompanies are scared of risk. i think people are scared. i think people lack self esteem. - you're helping thatsituation, let me tell ya. - i'm trying. - okay, so that question,just to give a shout-out, that question was fromwojackter, dj wojackter. - alright.
- and our next twitter question. am i saying that right? - no no, he might not be here. twitter's open to everyone. (audience laughs) - you are right, you are right. we did put out thehashtag this morning. no it's our own, it'sour hhaskgaryvee hashtag so, hopefully he is here, or she,
or whatever heard that question. our next one from blair kennedy. will you ever open avaynermedia office in canada? - really?(audience applause) okay, so let us knowwhen that's happening, and we'll help you guys apply. - i promise you'll know. - awesome, awesome. okay let's go to an audiencequestion, oh my goodness.
how am i gonna decide? - who's got the mic?you got the mic? - okay good, you're notleaving it up to me. - pick anyone. i'm gonna hang as long as i can. i'll answer as many as i can. just give me your name. - [pedro] pedro, hi. - pedro, what's up brother?
- i'm fucking sonervous right now, okay. - can you stand up? - gary, you changed my life. - i promise most peopledidn't think that i'd be the second person todrop an f-bomb today. go ahead, pedro. - [pedro] thank you so,you changed my life. just wanted tolet you know that. - thank you.
- i'm an advertisingstudent and, i sit in class, i'm in second year. i'm so nervous, i sit in class and i-- - they teach you crap. - [pedro] yeah, and ilearn more from you so, i want to giveyou value, but i want an internship as wellso, if i can flip for you on stage, could youoffer me an internship? - no.
- [pedro] no worries. - a flip? - [pedro] yeah. - do you think you flippingwas enough value for me? - [pedro] i think it'sentertainment for you. - not for me, youdon't know me super well. - [pedro] alright no worries, i'll accept thatpunch in the face. - let me tell you why i toldyou no and let me tell you
where i want to go with it. i wrote a book calledjab, jab, jab, right hook. i'm about to teach you moreabout selling and marketing right this secondthan anything you'll learn in any school ever. - [pedro] thank you, tell me. - when you give withexpectation in return, you lose. - [pedro] thank you. - jab, jab, jab, right hook,
is give, give, give, andtoo many people interpret it as take. jab, jab, jab, right hook isgive, give, give, and then ask. and so that's the cadence, especially when you're askingfor something as big time as an internshipat vayner that has become super competitive, that's when you'vegotta do your homework on what the value is.
it's awesome that you cando a flip and that would be cool on camerafeels super selfish, i feel like youwere gonna win twice. you were gonna do arad ass flip onstage and get an internship. that's not onlygiving with expectation, that's asking twice. that's why you geta big fat no, pedro. - [pedro] i appreciate it,i appreciate it,
thank you, thank you. - okay, okay we're gonna goback to a twitter question. give us one secondafterwards we'll allow it. - don't hack it, you'll lose too. next. - we'll do a twitterquestion and then there'll be some opportunity after sothis one comes from skeptic, and this is a question iknow a lot of people have. what is the future of vr formusic artists and we do have
some artists in the crowdhere some actual celebrities so i'm sure they're allvery interested to hear. - vr is the only platform thatexists that i know of that has the potential to arbitrageout the internet itself. right, so if you really think about it. super vr-ed out. he's right, but here's wheresome of the vr friends that i have aren't as happy with me. i just think it's a good 15to 25 years away because it's
massive consumer behavior. it reminds me so muchof the internet in '92. right, we're still in 2017 we'retalking about 25 years later and still only 30%, 15% ofstuff is bought online but, when you thinkabout what vr actually is, which is at scale you putcontact lenses in your eyes and you live. you live, you're just living. and it's really no differentthan the way you're living
through your phone right now. think about how much you goto your phone and how much you watch other peoplego to their phone, we're living already in vr. it's called this. it gets crazy different whenyou put it over your eyes and it all feels that way and sothe stuff i've been playing with is so intense. the first time i took off avery substantially strong,
ahead of its time vrset a year or so ago, i'll never forget what isaid which really caught me off guard 'cause it wasjust a very natural reaction. i took it off, it was super hd, the audio 'cause soundis a big issue was on point, the kids that were doing itreminded me much more of the internet kids that i grew upwith which is straight nerds. not like business guys thatwant to be in it 'cause it's
cool right? and i justremember taking off the headset and i said, "holy crap why wouldanybody ever take this off?" and then i took astep back and said oh man, so i think what'sin it for musicians? the same thingthat's in it for everybody. production companiesare gonna pop up, produce experiences and it'sgoing to be the same thing we just saw with the internet.
somebody'll be the amazon andsomebody'll be the youtube. it's the completereset of opportunity. some of the incumbentsfrom the internet age will do a good job, maybe youtube does agood job and stays as an entertainment platform, maybe two kidshere create the next youtube in that environment. but the stakes are very highand i will tell you a lot of
people in this room will bevery scared of it 'cause their children will live in a worldwhere they never have to physically move anywhere. and that's gonna change ourworld but i do think it's much further away thanpeople think and so we'll see. - [woman] awesome, and hopefullythere'll be some vr that helps people move right you canrun like you're running the boston marathon in chicago. - yeah but i think we ashumans always worry about that
stuff like everyone'stalking about exercise, we're healthier than ever. just because we're in ourphone all the time or play video games all the time, we're not talking about thefact that we eat so much better. we're not talking aboutthat so many people work out every single day now. who's over 40 yearsold raise your hands? great, good amount.
remember, nobody washealthy 20 years ago. like nobody everybody atedoritos and drank soda and nobody went to the gym. so we're takingthings in micro too much, oh we gotta getpeople healthier. we're the healthiestwe've ever been and it is not even close and just becausewe're in the phone instead of on a television and onnintendo doesn't mean we're less healthy.
- [woman] totally, very, very true. okay let's go backto an audience question. our mic picker will havethe responsibility there. - [john] gary, i've got a question for you. - [gary] what's your name man? - [john] my name's john,it's not as sexy as pedro. - [gary] no worries. did you say john? - [john] i did.- okay, awesome.
- [john] i got aquestion about ambition. you talked about risk as well. - [john] so for those of usthat dream big, what do you know aboutrunning a football team? - running a football team? - [john] or owning one versus having a family,and then how do you equate that over to the idea ofthis, you know you talked about this endlessambition and that balance
that you're trying to strike. the prioritization there,i mean, those are two deep, huge engagements, letalone all the other businesses that you have. - yeah, so hold onto the mic, 'cause maybe we'll clarify here. so i think, i think one ofthe biggest reasons i don't tell anybody how to parent,or how to map their ambition, or give relationship advice,is we all have different stuff.
the serendipity of my life, create a scenario where the woman that i marriedgrew up in a household where her father traveledall the time, right. she has the greatestrelationship with him. they worked in extremes. he worked a lot andthey vacationed a lot, and things of that nature. and i grew up in a verysimilar household where, mine was even more extreme.
there was no extremes, it wasone gear, all working and, we're also a veryold school couple. we're a little bit moreinto dividing and conquering. you know obviously we havea whole lot of co-parenting and things of that nature,but, and i don't think one's right or one's wrong,i just know what lizzie and i are comfortable with,and that's lizzie and i. and it's very cute and nice,that there's lots of books written about what weshould do, and it's very nice
that you haveopinions of how i should do it, but i don't give a shit. - [john] no but, iwant you to tell me you struggle with that, maybe. - but i don't. - [john] do youstruggle trying...okay (laughs). then i feel even worse. - let me tell youwhat i struggle with, if you're looking for something.
i struggle beingcompletely petrified of anybody that i love dying. like crippled. like, when my mom goes tothe doctor, i can't think. for a checkup. that's what i struggle with. after that, feelsvery controllable. it's binary for me brother. you know, it's all i got.
because i'm not scared aboutmy kids not loving me, right. because i also knowthere's so many yings and yangs. i know that mydaughter is going with me on two speakingengagements, in the next year, and that when i go speak inanaheim, i'll take the next day off with her, andwe'll go to disneyland and have that time. i don't rememberanything about what my parents did with me from 10 to,you know from six to 13,
other than the one timemy mom took me out of school, on my birthday in fourth gradeand took me to the arcade. people don't understand howmemory and the brain works. and by the way, letme remind all the parents that feel great abouttheir work-life balance. coming home and being onyour phone and watching tv, doesn't mean you're with them. people confusequality and quantity. so, you know but, butlet me tell you something.
things change man. you know like, with all theaudacity that i just delivered this with, i could walk intomy home seven months from now, lizzie could look mein the face and says, i'm done with this, too much. and then i got a realproblem, 'cause then i have to decide between two things ican't breath without, you know? and so i get it.i get it. i don't sit here thinkingi've got it all figured out,
and then life'sgot twists and turns. everything's great,until your child is diagnosed with a life-threatening disease. i promise you this. if i ever shut mymouth, it's only gonna be because of thehealth of my family. if you ever don't see meagain, that's what i'm doing. and i'll be backwhen that's resolved. but i'm not stressed by mostof the stuff in the middle,
especially in the currentpolitical correctness povs of what we should be doing. cool.(audience applause) - [woman] awesome. so, gary, justkeeping on that note, how important do youthink it is to build like a really core teamaround you, people that really support you, andunderstand the hustle? - imperative, but ithink the biggest core team
you need to create iswithin your own brain. - can you explainthat a little further? - if you're not yourbiggest fan, you've lost. - amazing.(audience applause) we're going back totwitter for another question. - and you know what,let's stay on that for a minute. - sure. - it's the big one. it's the big one.
i think i give so much'cause i actually think i feel guilty that i was notonly gifted with the right dna, but i was parented soperfectly that i could give you that answer, because iknow almost every other person i know doesn't have thatfeeling about themselves, and a whole lot of ithad to do with their mother, or their dad, orwhere they grew up. so i feel, i feel,enormous pain towards people like my father, like alot of my best friends,
who weren't gifted with theinfrastructure of the household that made them feel good aboutthemselves, but in return, because their parentswere insecure, and sad inside, they took it outon their children, and pointed out their flaws,because misery loves company. but i implore you,if you're sitting with that, in this audience, thatyou need to figure out, whether it's throughtherapy, whether it's with something else,you've got to get that poison
out of your body, because ifyou don't, you're just not, you're just not going anywhere. - [woman] that actually leadsperfect into our next question, and that comesfrom steven gordon. i'm gonna paraphrase thisa little bit, but it says, every speaker has preachedpositivity, and along those lines pretty much everyoneout there, they want to know, is that the finalkey to unlocking success? and anyone who followsgary, which i'm sure that's
pretty much everyone inhere, we've heard you talk a lot lately about gratitudeand becoming a real person. - yeah. yeah i mean look,i mean, what are we doing here? like, of course, like. it's so easy, i've beentalking about this more, and i think, with the politicalclimate in the states and, other places in the world,it's easy to sell negativity. it's easy to be cynical.
you're protecting your feelings. you don't want to be tricked. it's hard to sell positivity. people arepoking at that always. it feels better,it's tough to see it when you don't have it. i'm empathetic to that. but sure, i mean, i talka lot in business context, but whether you're aparent or, in government like,
what do you want to do? why else would you, likego through life not trying to achieve happiness andso, yeah, i think of course that's the ultimategoal and, it's incredible what happens when you feel good like, everything's easy to deal with, john, you know? everything's easy to dealwith 'cause, it's just life. it's real, you knowlike, i don't think, i think people dwell.
and i think dwelling is, the wrong strategy. - it's focusing onthe wrong things, right? you gotta focuson what they want. - let me tell youwho's willing to listen to you complain. the people that are willing to listen to you complain and dwell, consistently, only look two parts. they're your mostinner-family and they love you
to the ends of the earth, or they're fellow loser friends. (audience laughter and applause) - okay, awesome. let's give some loveto the sides over here. let's get a audience question. over here somewhere. - she's a righty. hey.- [woman 2] hi gary. i know you tellus in your videos,
go in all-in on your strengths. all chips inon your strengths,-- - [gary] yes.- [woman 2] don't focus on your weaknesses. what have you seen, though,from students at vaynermedia, students with internships.what are their weaknesses, or what's missing from thosestudents and from those people that are asking forthat experience from you? not so that i can work on it,
but just so that i knowwhat people like you value and what you need. - i think everybody has different strengths and weaknesses. i break things up into blackand white and gray, eq and iq. i think those arethe two pillars that i look at when i look at somebody. and some people havehard skills out their ass. right? they can do everything but they don't know how to
interact with the other boys and girls, and that ultimately tumbles them. right? so, the reason i startedtalking about something called the honey empireis that's what i want everybody at vayner to know. in the beginning,i valued honey more. that's why i call it honey empire. so if you were a goodperson and you could get along with everybody else, you workedat vayner for quite a while.
'cause that was what i valued. we're now seven,we're now bigger. if you've raised a child, you know things change, you expect moreas they get older, and so i expectmore of the organization. so we went through a toughpatch over the last six months where i had to letgo of certain people because i deemed that theydidn't have the hard skills. the actual intellect,
the actually ability,the output. crossing t's, dotting i's, black and white stuff. the math skills, the emailcopy skills to have a client. the strategy skills to comeup with an idea that mattered. and it was veryshocking to our company and a lot of feelings got hurt, but it's the right thing to dobecause meritocracy matters. if you don't do that,the winning players leave. and so i think most peoplefall in one of two categories.
they're short in one of thetwo and if they have both, they'll go on to win,and if they have neither, they're in really deep shit. - [woman 2] yeah, ultimately you need both, but i feel like alot of businesses say, oh it's all about the personality, it's all about the eq, it's all about those things. obviously you say youwere a d and an f student,
you were able tobuild your own empire, but showing up somewhere andsaying you have no skills but you have lots of eq,not gonna get you very far. - businesses don't hire on that. nobody hires on that. that's why mybusinesses grow so fast. i actually dohire on that at first, so it creates acultural foundation that allows meto then do my thing
but most, no business does that. like, this manybusinesses do that. they only hire on skills, they only hire on rã©sumã©. they don't what i do andlike the alex de simone's uber driver'slike, i want a job. we're like, okay.you know? if pedro offered mesome jets memorabilia, he'd have a job too. so i think that, yeah.
- [woman 2] i'll be sure to find you somejets memorabilia. (gary laughs) - i think you haveto reverse engineer the person thatyou're selling to. right? i think that peoplethat know me should speak to their eq qualities, 'causethey know i over-index on that. but you shouldn't be mad ata company that clearly points to the fact that theyclearly hire on skill and iq.
they want you tohave a piece of paper from a bullcrap university thatsays you can do this thing, and don't be mad at them. that's what they want. and yes, i think you're very clear-minded, but i don't feel bad for peoplewho are like, but they said. it doesn't matter, it's up to you to dissect anddecode what people say. everything on you.
everything's your fault. you wanna really win in life? you wanna get real happy? you know why i'm really happy? 'cause i thinkeverything's my fault. if i don'tlike it, i can change. president of the united states. i don't like it, i can move. like, what'severybody's problem?
adjust. i mean that. meaning, i don't haveto agree with his politics. i'm just sayingthat you're in charge. and we are just nothistorically contextualized. i'm much happierto deal through, you know, political toughness or economic downturn, much cooler to dealwith than the black plague.
no, really! i mean, like, somebodydealt with the black plague. like, you haverelatives that died. i mean, i know it'sfunny, but it's true. and like, you know, so i mean, i don't know, i just don'tknow how to complain. i always thinksomebody has it worse. and if somebody has itworse, you need to shut up. whoever is the 7.7, ifthat's the number we're at,
whoever's in last place, whoever that person is, if there was aworld chart ranking and sally was dead last, she can talk. - okay, okay, awesome! everyone thathas my phone number, i appreciate youcalling me and texting me trying to get aquestion to gary right now.
unfortunately, i can't answeryour phone call, i'm sorry. we're gonna keep goin'. - can we do some more? - of course! - i know we'redoing a wine tasting, but can i sneak in acouple more questions? yeah? okay, awesome! let's keep going. let's go to the left side.
- hold on, comeright over here, then. you have the mic, so. - [amy] i don't know if it's-- okay, it is working.- yeah, you're on. - [amy] okay, i apologize.my name's amy. but i've only seentwo of your videos. i know everyone elsehere pretty much knows you. - [gary] watch this! how many people havenever seen any of my stuff?
raise your hands. - [amy] oh, my god!way more than i thought, okay. - one thing that's beengreat about this talk is, one more time, raise your hands? one thing that's really great is that i alwaysknow that to be true. - [amy] okay. - you know what's amazing about having a huge ego? when you balance itwith enormous humility.
- [amy] that is true. - i think 99.9% of theworld doesn't know who i am. those hands shockedsome people, not me. that was actually betterthan i thought, i'll take it. - [amy] that's awesome!well, a lot of my friends, like i've got a lot ofreally high profile friends, and they love you,they watch you all the time. - [gary] yeah, 'cause i'm great.(audience laughing) - but when youcame up and spoke,
you kind of scared me andexcited me all at the same time. you challengedeverything that i thought and called me on my crap, right? - [gary] yep!- and i am, i've struggled with this thing about, i give from the heart, give, give, give, and i'm about to do the jab, but at the same timethere's something in me
that tells me that well, it's not very good to do-- - [gary] keep talkin', i'm here. you're scared for the ask? well, let's start with something.- yeah. - [gary] do you believe in what you're selling? - oh my god, i believe more than anything. and i'm out to change the world, and i know i will.
- okay. so what are you asking for? - i wasn't actuallycoming to ask about that, i'm looking for, i have habits thataren't necessarily the best. i spend my money oneducation and business, but i overspend. i have put all mystuff into my own thing, but i'm lookingfor somebody to invest, but also give me the,
and i'm notnecessarily asking you. - [gary] i can tell.- okay. but what i'mlooking for is somebody who can guide methrough the process and say, "well, that's not a verysmart business decision." - [gary] what'reyou looking to sell? - [amy] i sell affirming arts. so it's personal developmentand creative arts combined. - [gary] you're sellingpeople your time and service
to make them better? - yes.- [gary] okay. - and products andservices to make them better. - [gary] yep, yep.- yes. - [gary] and so, youaren't a good salesperson? - [amy] not yet.- okay. will you ever be? - oh, god, yeah.- [gary] why? - because i want to.- [gary] that's not good enough.
- because i go out and do it. i don't watch your videosbecause i'm actually learning, taking training, i've justrecently created the product and i'm finding outwhere to put them all. my marketing, i dowant to empower the world, so i'm doing a worldempowerment now movement. - yep. - [amy] planning to go for aguinness book of world records. - but you need a partner?
- [amy] i have a partner, but i don't havea financial partner. i have somebodywho's been working with me but i've been paying. - [gary] you need an accountant? - no, i need somebody to invest. - [gary] you need money. - i need money, i need capital. - [gary] why?
- just to keepher on long enough for us to gothrough and do this. - so, how muchmoney do you need? - [amy] not even 50,000. - is that a dollar? - [amy] dollars. - so i don't know-- - [amy] and then, i wasn'teven intending to say this. - yeah, no worries.
- [amy] i just had this insight that i had to have aconversation with you. - i'm glad. look, i think you have to sellsomebody to give you money. - [amy] okay.- so you should go do that. - [amy] alright, i amresearching angel investors. are there any angelinvestors in this group? not one? alright.
- [gary] there'speople with money. they're just peoplethat didn't like your pitch. - okay, that's true. - [gary] so what's important,what's important, and i'm notsaying that to razz you, what's important is tofigure out how to define it so that there are people thatdo want to raise their hand, and do want to do that. and more importantly, i would tell you,
it's really easyto get to people. so, here's what i would do if i were you, i would put togetheryour deck, how you explain it, maybe it's a video'cause you articulate well, however you wantto communicate it, and i would relentlessly ask. i will make a video andi will relentlessly ask. - yeah, i meanthat's what you do. - great, thank you.- [gary] good luck, awesome.
- [woman] thank you, thank you. let's go back here somewhere and get a littlelove to this area. left side. - [amir] perfect. check, oh okay. so my name is amir and i actually work for the co-founders of elite daily soi'm sure you've heard,-- - [gary] awesomeman, yeah, congrats. - out of new york, so my question is,
i know you're kind ofshowcasing that you're working really hard and through socialmedia instagram, snapchat, you're outworking everyone. but what's the end goal like, why are you doing the60 second club or the five minute club, where do you seethat in one year? is that some sort of proofof concept with your clients? - [gary] yeah, i'm always testing,
everything i do isalways learning behavior right? to me, it was when i decided that instagram was disproportionatelygetting the attention, i wanted to understandwhat was the right cadence to create notification turn on and how do i bring value in return for it andwhat's the right value prop of returning it? and then i saw that a lotof people were posting but was that bringing value tothe community which was why
i shifted it tofive minute club, and then i realized likeneither was really bringing value but the 60 second club brought a sense of urgency and fun to people like tensof thousands of them, so i said let's switch it back. those are just micro, micro-tactics in me learning things that couldeventually help clients, could help wine library,
and just i'm anentrepreneur, right? so the end goal is to be on thejourney of entrepreneurship. i'm a risk taker. i likedoing different things. i don't like settling for the same old thing and so those are just tacticsof trying to learn different platforms and capabilitiesand trying to understand the learnings from the behavior of people reacting to it. - [amir] so there's no really end goal, is there an end goalthat in one year through this,--
- [gary] no, i have zero micro-end goals like that, zero. zero, zero. i never ever, ever, ever think, i've never said that in one year, you know, i don't have that goal. i have one macro goal which is to feel like i left it on the field is probably the best way i could put it. you know, i'm sure all of ushave different versions of this,
i just have this feeling, it's like mothto the light, right? i couldn't evenreally explain it. it's why i'm so comfortablein it because it's been there long before this. 20 years before theinternet it was there, do you know what i mean?it's just always been there. i don't know why every singleweekend instead of playing with my friends i wanted tomake my friends work with me
and wash cars. i meanmy poor friends that are now coming outof the woodworks, i forgot how many ofthem i made do things. i don't talk about theshoveling snow and the car wash business and the miniature golf course i built in my friend's backyard i don'ttalk about those things often, but it's just who i am. same way people need to singor same way people need to cook every night just need to cook.
i just need to business. - [amir] do you think that kindof sends a message to your audience forthem to do the same. you see you're following you'reposting this i'm working, do you think that kindof might create some deceit, deceive their audiencethat it's actual fake work than real work 'cause myideology is i don't need to snapchat, i don't need to instagram to show that i'm working.- [gary] yeah.
- i'm working wheni'm not on there. so i feel like there'smore wannabe-preneurs that are actually doing that. - [gary] of course, of course. i think for me, i have the right balanceof wanting to give back and a lot of selfishnessto have the attention and it works in my favor. because i feel good about both.
i love the attention andi have that narcissistic dna and i love it,i love taking selfies, i love people.of course i would love it. it feels nice. my mom loved me so muchand complimented me every day so much that when i left the house i was like, fuck this, i need more of that. so i need that, that's why i do it.
i'm also not scared. a lot of my friends who don'tput themselves out there, they don't want themselves outthere because there's things that they don't want people to uncover about them so i'm not scared. that happens, and it feels really goodgetting 100 emails a day from people whose lives are waybetter because they stumbled on some of your videos andthat's something that my quiet friends who don't need thatwho just need to build and
do their business, they don't have that feeling. so when my friends who tell me, my god if you put thisenergy into your full-time, my friends will say things likeif people knew that garyvee was your side hustle, if people knew howmuch you're actually, if you actually took all thattime and energy and put it into your business youwouldn't be doing $100 million, you'd be doing $200 million.
and i always reply withthe same thing i'm like, yeah but my legacy'sway better than yours. you know and so you probablyknow this after the exit of your business it's crazy, money after awhilelike how much do you need? i don't know. i don't buyshit like i don't need stuff. - [amir] it didn't change anything, the co-founders lives stay the same. - [gary] yeah, so you know how it is.
and by the way i'm pumpedfor people who their whole life wanted a lamborghiniand worked hard and got one, good for them. i don't judge other people'sstuff and i definitely don't care how i'm being judged. cool. - [woman] amazing, amazing, and when you get to a certain level you get people wearingshirts with your face on it. see gary's face over here on a t-shirt.
- you want to talkabout narcissistic. - garyveeshop.compeople, check it out. shirts like this. we're gonna do one finalquestion i'm so sorry that we have to wrap this up, we have a final question over here somewhere? okay i think they're gonnacome on stage to ask you the question actually. - okay.
- yeah, yeah, giveit up for garyvee. hello, james erdt here. - how are you?- chair of the board for reviver ranch for at-risk kids. - how are you?- very good. very grateful. so i'm coming here with apure attitude of gratitude. to thank you andyour organization. we have an original15,000 dollar splotchy couture,
made out ofautomotive paint from a 911, from the different layers, we can explain it later. it comes with acertificate of authenticity, and we just wanted tooffer it to you as a thank you. - thank you, my friend. it's good to see ya.how you been? - good.- good. - alright, i don't need a mic, i'm a theater performer. there we are.
gary, thank you so much. how about it,garyvee everybody! (audience applause and cheers) now. we're not quitedone with you yet. you know that, because youmentioned it earlier, you couldn't waitto get to this part, because of the amazing success
that all got launchedthrough wine and spirits, we have richard slingerland is gonna join uson stage right now, from pillitteri estates winery, and i say we haveourselves a wine test! - how are you?- nice to meet you. alright, so i'm veryhappy to be here today. everyone can hear me okay? alright, awesome.
so i'm really excited because i'm a pillitteri family member, for pillitteri estates wineryin niagara-on-the-lake. my job is a very difficult job. i get to taste winewith people for a living. the niagara wine region, i know a lot of youhave been to our winery, or around here. it's really been incredible,
how much it's grownover the last 20, 30 years. it's hard to believewhen our winery opened, there was only 16wineries in ontario. now there's over 220. as well, i've mentioned to a few people before, we're actually thesecond most traveled wine route in the world. only second tonapa valley, california. so the tourism thatwe get is incredible,
but we're still trying topromote our wines worldwide, and to make a realname for ourselves. so i thought it'd be really fun to try some wines together. - [gary] thrilled to do it. - and i imagine you stilldrink wine from time to time. - [gary] once in a blue moon. - [gary] cool. - so we have a few wines here,
from pillitteriwinery, of course, my family business. and we're going toalso do some sparkling wine from jackson-triggs. now i wanted to just jumpright into a big, juicy red. for our winery, we're very proudof every wine that we make. but when we'retasting wine together today, what i really wanna do is just, see if you can notice somedifference in characteristics,
and if you can really pick out, maybe what grapethis is for example. what a fun game. i get to play guess whichgrape this is with garyvee. - alright, let's see. - single varietal. - okay. so on the sniffysniff, as i used to call it, there's a littlehint of blackberry. there's a little charcoalkind of actual aspect to it.
i'm getting a little vegetal on the nose, so let's give it a whirl. it's pretty good. - [richard] thank you. - i was pumped. i was like, i'm gonnadestroy his wine in his face. but it's pretty good. very clean. nice tannins.
you know, really sweet tannins, which i'm sure makes. how many people drink wine? great, so. the one bigthing with red wines, the reason it takespeople time to get used to it, is that bittertaste on the back end, the skins from thegrape, the tannins. this has likecabernet franc characteristics.
- it's 100% cabernet franc. - guys, long before i wascool in the business world, i was cool in the wine world. i've got other talents. nice, yeah, it feels likea really strong cab franc. so i love loire valley reds, which are cabernet franc based. they're morevegetal than this is, this is a little more fruit.
but the reason i was able tokind of distinct the varietal, was because thecalifornia cabernet franc craze, has more sunshine to it. i was a little confused becausethe weather patterns here, so it just speaks tothe quality of the grapes, which i think isa great indication of what you guys are doing. - yeah thank you. so cabernet franc, for thoseof you guys who didn't know,
is actually one of the most widely plantedgrapes here in ontario, because it ripens so well. it ripens at about, endof october, mid october. and for us thisis a 2012 reserve. we do 24 months infrench oak barrels, and it's our premium red wine that we've beenshowcasing all around the world. so obviously wheni'm going, you know,
china, japan, germany, we export a third ofour products overseas, which is pretty amazing. 35 different countries in total. cabernet franc hasalways been our number one red, so i'm glad you picked it out, and you really enjoyed it. in terms of thenext wine we have, this is a sparkling winefrom jackson-triggs.
- while you open thatlet me just say one thing while we're wine nerding it out. here is the. i was starting topen the book in my head, which is how i do it. i was gonna comeout with the wine diet, which was gonna talk about how i basically watchedanybody who came from being somewhat into wineand interested in wine,
to really gettingto a place where they loved it andenjoyed it quite a bit. and the wholeconcept was predicated on. the fact ofthe matter is, again, how many people here drinkwine multiple times a week, raise your hands,just to get a sense. here's the thing-- buncha alcoholics around here. the big thingthat happens in wine
is people find a wine theylike, either a brand or a type, and they drink it forthe rest of their lives. they drink,whether it's cabernet franc or whether it's jackson-triggs or whether it's chardonnay, they just drink it forever. and so the wine dietwas gonna be forcing people to drink 365 differenttypes of wine in one year. if you're genuinely getting into wine
or wanna get moreinto it, the number one way to really become someonewho can really appreciate it is to force yourself to try different winesfrom different regions. so cabernetsauvignon from california is gonna act differently than one from australia, and then trying grapevarietals like petit verdot or chenin blanc ora malbec from cahors is gonna bedifferent than argentina.
if you really wanna get there,that's the way to do it. - [robert] alight.- cool. - [robert] so sparkling wine iswhat we're gonna jump to next, and everyoneloves sparkling wine. it's one of those easy wines i find a lot ofpeople can get into. - who here doesn'tlike sparkling wine or champagne, raise your hands. - oh, that's a few.
- not everybodylikes sparkling wine. - that's okay, i didn't make this one, so that's okay, yeah (laughs). - good news, way more peoplehad no idea who the hell i was. it's a pretty good too. - yeah, so-- - so i rememberseven, ten years ago, i was really passionate about canadian wines, okanagan, here, to reallyget them more into the u.s.
a lot wasn't coming inand jackson-triggs really caught my attention 12, 13 years ago, producing really high quality wines. it's good to seethey're continuing that process. yeah, they've been a realflagship winery in the region. there's a few of usthat have been around for that 20-plus years,and it's nice because we all carry that weighttogether and jackson-triggs being one of those big boys,they produce a very consistent,
very well-rounded wine everytime, and you can just see the bubble jumpingthrough this glass. i know i'm talkingabout all these wines, we're drinking 'em now,but we are gonna have 'em for tasting outside with lunch. - oh, really? - yeah.- hey! - and as we moveforward, the very last wine we're gonna pour,coming from a family business
at pillitteri, mygrandmother and grandfather, they're at the winery every day. you talk about yourexperience growing up and in terms ofthe wine industry, it really is thatstory and that connection that people have thatmakes them remember things. and the neat partabout coming to our winery is that my grandmother is the number one salesmanfor this ice wine right here.
- that's awesome. - so 74 years old,in there every day, and she just loves explainingto people about this ice wine they've never heard of before, because we get visitorsthat come to niagara falls showing up fromall over the world, and they are toldthat you're gonna taste the world's rarest wine. and i know a lotof people that say,
oh, this is special, this is unique. ice wine can only be made ina very special small climate, which we have here in niagara. and ice wine is justmagically swirled in a glass. if there's anyaromas jumpin' out... - i'm about to tell a story i haven't told in a long time. when i wassingle in new york city, ice wine was a very bigpart of my dating strategy. 'cause it's sodelicious, you can drink
that whole little bottle in you know... who likes sugar,raise your hands. this stuff is so good. - and when you compareit to the great sauternes of the world thattend to be four to 50 times more expensive, for98% of the drinking public, they're not gonna tastethe nuanced differences that separate it, and that speaksto the quality of these wines. and what's reallycrazy about these wines,
a lot of youngsters,here's what i would say. the thing i find most fascinating about these ice wines is they will ageliterally for 30, 40, 60 years. and they'repriced in a way that, so a lot of my friendswho are now 40 years old are super-thankful for mebecause i pushed 'em on, including yours, ice wine, which now they have, they bought when they were 25. they're 15 years old, they'rereally interesting wines.
they're gonna last longer,and i told 'em to buy a case and pour it attheir daughter's wedding or their kid's wedding,so i always think... back to livingyour life, the moments, me in the arcade, john, that stuff, to me, that's what i loved about wine, which is it's really cool, and there'sa lot of youngsters in here that you can go and buy sixbottles or something like this, put it away somewhere that it can store,
and really open it40 or 50 years later and be like, that garyvee guy who's like thenumber one human on earth, he was the one whotold me to buy this. but it will last forever. and it's really fun. the niagara wine industryhas so many different wines, so many different styles, whether it's baco noir or cabernet franc or icewine, but there's no question,
ice wine's what's kinda builtup our whole industry here. when people think of canada, the first thing that popsinto their head is ice wine. and we're very lucky. like i said, we ship thisto 35 different countries. it's crazy, if you see itaround the world sometimes. catches you off guardif you're on vacation, or you go to las vegas, and obviously things are more expensive in las vegas,
but you see the bottle, which is $50, $60 here-- - las vegas is anothergood place to bring ice wine. - it's more expensive right-- - congratulations.- thanks so much for everything. - yeah, thank you forletting me taste this. - it's just funto taste some wines. - ton. - glad you've heard ofniagara and pillitteri. - oh, of course.know it super well.
- cheers.- cheers. - richard slingerland, pillitteri estates. thank you so much. we have one more guest up hereto see you for a quick sec first before i do that i havea bit of housekeeping here, just one quick thing. there is a red ford f-150 it's license plate is ak48326. - this is not real.- no, it's real.
it's parked illegally andit's going to be towed but i think that thishappened an hour a go so, you might be runningafter your car so once again, ford f-150 ak48326. - this is the bestconference i've ever been to. - can you imagine?(audience applause) okay my next order of business, if people could pleasetake out their bingo cards, i'm totally kidding.
(audience laughter)no, i was just joking. alright, i want to bring anotherguest out he's got a gift for you he was a running backfor 10 years with the edmonton eskimos--- amazing. - of the canadian football league. five time gray cup champion. - wow. - he's also of course becauseof those accolades a member of the canadianfootball hall of fame.
he's the athletic directorright now at brock university. (audience cheers) there he goes, coach. he was with his daughterkristen on amazing race and his son jesse lumsden after asuccessful yet short career in the cfl is nowrepresenting canada 2018 for his second olympic game. this is neil lumsden. - is this on,can everyone hear me?
just so security knows, that's my truck,don't touch my truck, whoever it is. - how are you?- great to meet you. - such a pleasure.- a great day, it's my pleasure. - jesus, some serious guns under here. (audience laughter)- yeah well curls get girls. listen, i was asked to andclearly it doesn't work for those that are paying attention.
i'm today's bag manbut more importantly, thank you for a lot of thingsyou talked about and a lot of things you said theyresonated not only with me but with everyone else. it also reminds mehow lucky i've been, and it all resonated but oneof the things that really resonated when youtalked about a firefighter and firefighters and that attitude. i've had the good fortunefrom university to whatever
time it is right now to be around people that always ran in, didn't run out. and that's one of the reasonsi think i've had a lot of fun in life sothanks for reminding me. but more importantly on a football front,-- - yes.- the super bowl is over,-- - yes, thank god. - but our national championship,the grey cup game, was played in november and i wasinvolved in a few of them,
all successful i'm pleased to say and as you probably know for national championships they make so many footballs that arebranded for the grey cup. - so i thought it'sappropriate that given you're a football fan that we wouldget you one of the few branded balls from this year's grey cup signed by our commissioner, and i threw mysignature on there as well. - i appreciate it.(audience laughter and applause) - and pedro if you comeup and do a couple of flips,
you don't get one either. not impressive enough, buddy, not impressive enough.- he was ready though. i like that speed, pedro. - but you're rightit's not good enough. - well, thank you. - so on behalf of myself, brock university, athletes, thank you.- that's a real honor, thank you very much.
- my pleasure.- thank you. - [man] that's awesome. - thanks a lot. - [man] thanks a lot neil, fantastic. gary, thank youvery much for your time.
- thank you do i have to go? - you are readyto go if you need to. - but i'll takethree selfies, let's go. (upbeat music)
